Marketing

Although the traditional forms of marketing TV, Radio, newspaper and magazine continue to be marketing staples - the marketing world has shifted to interactive, in all its forms. 

According to Forrester Research, interactive marketing spend will reach $61bn by 2012 - and some of this spend represents the highest ROI.

In this channel you'll hear from the leaders in marketing, the people and the companies that are making the most amount of profit in the most innovative ways.

Topics:

4p's of marketing - still valid?

With the advent of major digital breakthroughs, do the 4p's still have legs?

Advanced Branding

From the fundamentals to the Guru Philip Kotler on the creation of a Cult Brand

Creating a Customer Centric organization

Putting the customer back at the heart of your products, services and culture

Lessons from unexpected case studies

What lessons can we learn from atypical examples of marketing success

Marketing trends and evolution

Find out the hot new trends in marketing - and what you can do to align your brand

Strategic marketing in a downturn

What you must continue and what you should probably dump in a slowdown

Virtual World Web 3d Marketing

A new world for making money or a digital fad - we put our money on the first!