Andrew Cosslett on how to prosper in a recession

As a business leader in a recession, where should you focus your time... on the long-term vision or on the immediate demanding issues of today. 

People watch you and take the lead from your actions - as a leader that's your responsibility.

But don't forget the importance of 'hope'....

Andy's thoughts on why IHG is doing well during the downturn.

Why having brands in different segments of the markets help organizations at times like this.

Use technology to provide greater value to the customers.  Hit the right balance between quality and price.