Philip Kotler on creating a cult brand with true raving fans!
Philip Kotler, Professor, Kellogg School of Management
Dump customer satisfaction - there's a new golden standard that you should strive for:
How do you create a cult brand?
It may be sad, but Anthony can't live without Google.... how do you create a brand that has such a powerful following?
What are the keys to creating a brand community - there's a few practices which will make sure you lead the pack.
To become a cult brand you don't need to spend tons on marketing - how is this possible?