Philip Kotler on how to market in a price sensitive marketplace
Philip Kotler, Professor, Kellogg School of Management
Philip Kotler's Ps of Marketing - Is price going to become the king of the Ps?
Price cutting - Learn what the alternative is
What can we learn from McDonalds actions during this downturn?
Learn what the best ways are to manage the pressure of price in this economy.
Good, Better and Best - What is the importance of having multiple levels of pricing.